I’m aware that life can’t be simplified in a couple of ideas, but these are the ones I live by and I can go back to whenever I feel like it:

1. Raw action > Learning about it. Start first, and learn as you go, because you learn the fastest if you have questions, and you only get questions by doing. So go headfirst and figure it out as you go.
2. Nobody will save you. If you don’t put in the work, someone else will. The world doesn’t owe you anything—you are where you are because of the actions you took in the past.
3. You are the product of your mindset, which means you can rewrite it. Nothing in life is static. Ask yourself: Who are you becoming? You need to become the one who can.
4. Speed matters most (without degrading quality). Everything can be done faster. Increase your success rate by increasing your failure rate. Try many things you like to find what you love.
5. A business = money into a bank. That’s it. Cash first. If you have customers, it’s a business. If not, it’s a hobby. Ask: How do I get paid?
6. Start ideas for free. Create an MVP (minimum viable product) and test it. Get a client and work your way up.
7. Don’t spend money to start. Buy knowledge if needed, but don’t invest heavily at the beginning. Ask: Will this spending make me more money?
8. Command respect with a strong physique. People admire discipline. Muscles show that.
9. Always think 10x. Small improvements = more work. 10x requires system changes.
10. Your first impression is your energy. High energy is a life hack. If you don’t know what you’re doing but show up with high energy, you can still win.
11. Find high-energy, high-integrity, intelligent people. Find the right thing and work as hard as possible on it.
12. Don’t get legal before you're rich. Making money is hard; spending it is easy. Wait until you have at least $10k saved.
13. Don’t let loose ends slide. Finish things ASAP.
14. Use what you’ve got. Find your unique leverage and double down—it’s the fastest way to grow.
15. Choose between zero-sum games or value games. Neither is wrong, but know your lane.
16. Staff should save time or make money. Track their value. Time spent buying time is well spent.
17. Systems are everything. "You do not rise to the level of your goals. You fall to the level of your systems."
18. There’s always work to do. Never wait for someone to tell you.
19. Outsource cheaply. Hire students, freelancers, or use Fiverr. Never hire another company. Work with people who want your business to succeed.
20. Your business won’t last forever. Protect yourself financially in case it goes down.
21. Reputation control: Do more good than harm. Respond to people—calm them before they spread hate.
22. Working hard on the wrong thing is useless. Work hard on the right thing.
23. Find ways to improve your day job. Build your side hustle alongside it.
24. Be happy with what you have while you work for what you want. Your emotional state is independent of your circumstances.
25. Listen more than you speak. Learn about others' businesses. Everyone knows something you don’t.
26. You need a world-class network. Be around people you want to become like.
27. Build your dream or help someone build theirs.
28. Your thoughts and feelings are choices. Control them or be controlled.
29. Business is stress handling. Everything will go wrong. Get good at stress.
30. The gap between where you are and want to be is smaller than you think. If you can imagine it, you can achieve it.
31. Life gives you only what you decide you can have. Believe first.
32. Don’t celebrate money you don’t have. Business isn’t done until cash is in the bank.
33. Resell to existing customers. It’s easier than finding new ones.
34. Mutual interest beats contracts. A good deal benefits both sides.
35. All purchases are impulse. People buy on emotion, not price.
36. Sell the need. Make people feel like they need your product.
37. Sell the result, not the product.
38. Sell future wins. Talk like the deal is already done.
39. Image sells. Build your self-image.
40. Learn to speak well. Talking is key. Put energy into your voice.
41. If you find a loyal, good person, find work for them. There’s always something to do.
42. Life is too short to ignore your best opportunity.
43. Be irrationally confident—without looking like a fool. Confidence wins.
44. Someone else’s success isn’t your failure. Your past doesn’t define you.
45. Money is taken, not made. Ask: Why would someone give me money?
46. Money moves like water. Stand in the right spot and you'll get wet.
47. No one is irreplaceable. Have top performers teach others.
48. Tell people they can’t have it. Say it’s limited. Ask why they need it—it increases desire.
49. You know what to do. You’re just lazy. Fewer choices = more action.
50. Information alone won’t help. Applying it will.
51. Choose consistency over intensity. It compounds.
52. Instill FOMO. Say others are buying—make them feel like they’re missing out.
53. View your product through the customer’s eyes. Educate them, then show your product’s edge.
54. Never assume work was done. Verify it or redo it.
55. Everyone loves a winner. Never admit you're struggling.
56. Business is everywhere. Look for opportunities in everything.
57. Use your phone constantly. Create content. Be visible.
58. Everything you sell is amazing. Speak with belief. Let them think: “If even half this is true, I want it.”
59. Don’t sell to everyone. Find your type. Don’t waste time with the wrong people.
60. Find out why customers bought. Use that in your marketing.
61. Make people feel heard. Let them talk. You’ll learn more.
62. You don’t have to understand it to profit from it.
63. Sharpen your tools. Stay ahead—especially online. If you’re not learning, you’re falling behind.
64. Master the basics first. Get great at the fundamentals.
65. Buying from you should make customers feel happy and important.
66. Focus on what you can control. Ignore what you can’t.
67. Not wanting something is as good as having it.
68. Success must be earned. It can’t be pursued directly.
69. Use mental feedback loops. Keep them positive.
70. Learning how to learn is top-tier.
71. Mediocrity is easy—and crowded. Go higher where there’s less competition.
72. Compare yourself to your future self—the person you could become.
73. You can only connect the dots looking back.
74. Hours ≠ output.
75. Use the internet, don’t let it use you. Be a creator, not just a consumer.
76. Learn the skills people worry about.
77. You’re not bad—you’re just new. Stick with one thing long enough.
78. Live out of a suitcase while young. Take risks. You can’t make more time.
79. Don’t go to university if unsure. Work and start a side project.
80. Find what matters and go that direction. Reflect daily.
81. Never work where you sleep.
82. Content is the car. Volume is the fuel.
83. Learn to trigger emotion, but stay detached.
84. Others don’t think like you. Adapt accordingly.
85. Information isn’t secret. Interpretation and consistency are the hard parts.
86. Who you know makes what you know matter.
87. Need urgency? Burn your bridges and hire someone.
88. Character matters. Skills can be taught. Character takes time. Read your values often.
89. Find a mentor who challenges you. Be coachable.
90. Trust the process. It’s a journey into the unknown.
91. Take initiative and risk. The worst they can say is no.
92. Don’t worry about others. Make them worry about you.
93. Play where the odds of winning are highest.
94. Know a guy. Knowing the right people beats knowing everything.
95. Stay focused. Think about your problem often. Solutions come when you're relaxed—but only if you've been thinking deeply first.